BBC Good Food Winter Festival at NEC Birmingham, November 2014 by Shauna Muamba

Posted on Dec 15, 2014 in Blog

Good Food ShaunaNovember 27th to the 30th saw me venture into the unknown… My first BBC Good Food Show and it was awe-inspiring! The food, the smells, the people I’m definitely hooked. The preparation was not without its challenges and I realised very quickly just how important cellotape is especially when you leave yours in Cheshire.

The preparation leading up to the event saw me actually get involved with BBC Good Food via Children in Need with me providing a recipe for ‘Coconut Hearts’. My husband Fabrice was also involved with Children in Need when he added ‘chart topper’ to his long CV by participating in the Gareth Malone choir. As I can’t sing my talents were definitely better used in the kitchen creating my recipe! Whilst all this was going on I was also starting to think about how the stall scheme would look for the Show.

Good FoodMy team and I converged on the NEC the night before the Show and it was mayhem and excitement from the word go as we started to get the stand ready for the following day. Traffic to get the stock in was horrendous and typically the wheel of my trolley broke. The good news is Mrs Muamba’s provides a great workout as I’ve got bulging biceps from the heavy lifting – who knew jars of sauce could feature as a mini workout!

83,000 footfall sounds really substantial and when you equate it to people before you it’s overwhelming at times! The stall was busy everyday and I got a buzz from people who had never experienced Caribbean food actually scrambling to stock their cupboard and Christmas stockings.

Birmingham is familiar territory and when my husband former Blues player Fabrice Muamba came to help serve sauce, the stall was bombarded with people and football fans. The great thing about the sauce is it literally is “goodness in a jar” from the ingredients in the jar to the charitable cause. We give a small monetary donation to Arrhythmia Alliance (Hearts and Goals). I eventually want to have branded Mrs Muamba’s Defibrillators where ever you can purchase my sauce so we can save lives like a defibrillator saved my husbands life.

Good Food In the past I had let people sample the sauce hot but there were so many people I decided to sample it cold and the response was still just as amazing. The objective of sampling is for a customer to taste the products before purchase and my customers were astonished that the sauces still tasted delicious cold. Hearing such positive feedback makes me realise my hardwork is all worthwhile.

The best part of the whole Show was interacting with my customers and watching them get excited about recipe ideas and what they’d use it with or who they’d give it too. Then receiving emails and tweets to back this up… Exhilarating to know this all started in my kitchen.

I met some really great people and learnt a lot. I loved every minute of it and can’t wait to see you all at the next show.